LISETTE ARSUAGA

LISETTE ARSUAGA

Lisette Arsuaga is the co-president of DMI Consulting, which she founded in partnership with Gilbert Dávila in 2010. As the co-founder and head strategist for DMI, Lisette has provided strategic guidance for companies including McDonald’s, P&G, AB, Kimberly-Clark, Kellogg, Proactiv, Gatorade, Dunkin’ Donuts’, Marriott Hotels, New York Life, Aetna Insurance, A&E, Ulta Beauty, and SeaWorld, among others. She is also cofounder and board member for the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), bringing together 100+ corporations, agencies, media/research companies, and trade associations to address challenges in the multicultural media, advertising, and marketing space today, including the representation of Latinos in programming and advertisement.