ALVARO LUQUE

ALVARO LUQUE

Alvaro Luque is the CEO and President of Avocados From Mexico (AFM), the top avocado brand in the U.S. Under his leadership, AFM has led the growth of U.S. avocado consumption to more than 2.5 billion pounds per year. Alvaro’s vision for making AFM the first fresh produce brand to advertise in the Super Bowl is one of many industry firsts that have positioned the brand as one of the most innovative produce companies in the world. With over 28 years of marketing experience, Alvaro has spent his professional career in leadership positions in the U.S. and across Latin America.